Real leads for your business. Not boosted posts.

01

You boosted a post and got nothing.

Boosting shows your post to whoever Meta finds cheapest. A campaign chooses who sees it, and why.

02

You have no idea what your ads actually did.

Without Pixel and Conversions API set up properly, Meta is guessing — and you're paying for the guess.

03

The enquiries never reached you.

Leads sitting in a form you don't check are not leads. Yours will arrive on WhatsApp.

ADVERTISING

• Meta AdsLead generation and sales campaigns, full funnel.
• Google AdsSearch and Performance Max.
• Conversion trackingMeta Pixel, Conversions API, WhatsApp lead routing.
• Landing pages and lead formsBuilt to filter out junk enquiries.

CONTENT

• Ad creative designStatic and carousel formats.
• Social media handlingMonthly calendar, scheduled posts.
• Reels and ShortsEdited from your footage, with captions.
• Monthly reportingA dashboard you can open any time.

Starter

₹5,000/mo

Builds visibility and keeps your page active. Lead generation starts from Growth — below ₹3,000/month there isn't enough budget for Meta to find buyers reliably.

Growth

₹10,000/mo

One-time ₹5,000 setup fee for tracking configuration, waived on a six-month commitment.

Performance

₹25,000/mo

One-time ₹5,000 setup fee for tracking configuration, waived on a six-month commitment.

Craftroots — Meta Ads strategy

HANDICRAFT & HOME DECOR D2C

A complete advertising strategy document. Competitor analysis against Jaypore and FabIndia; Pixel and Conversions API setup to survive iOS tracking loss; dynamic product catalog; cold, lookalike and custom audiences; a three-step funnel; abandoned-cart retargeting.

"Your cart is waiting! Free shipping on orders above ₹3,000."

Positioning: sell the maker, not the product. Behind-the-scenes artisan content over polished catalog shots.

Real estate lead generation

1–2 BHK RESIDENTIAL · AHMEDABAD

Three-tier funnel; local audiences on property-investment interest signals; two creative variants running as an A/B pair; instant lead forms with conditional questions to filter out browsers; Pixel retargeting on everyone who opened the form and left.

"2 BHK starting at ₹44.38 lakh"

BENCHMARKS · qualified lead ₹100–150 · form completion >40% · retargeting rebuilt weekly

Dental clinic

IMPLANTS & ALIGNERS · VADODARA

Click-to-WhatsApp campaigns so enquiries land where the receptionist already works; 6km radius targeting around the clinic; separate ad sets for cosmetic versus emergency intent; consultation-booking funnel with a first-visit offer.

BENCHMARKS · WhatsApp enquiry ₹80–140 · consultation booking 25–35% of enquiries

Coaching institute

EXAM & CERTIFICATION COURSES · ANAND

Google Search on exact and phrase match for course-intent keywords; Display retargeting for course-page visitors who didn't enrol; batch-start deadline as the urgency driver; Meta lead ads in parallel for parents.

BENCHMARKS · search CTR 8–12% · enrolment enquiry ₹150–250 · quality score 7+

Creative gallery

The same ad, two headlines. This is what A/B testing looks like in practice.

A public critique of real ads currently running for local businesses — what the targeting appears to be, what the creative gets wrong, what the offer is missing, and what I'd change. Thinking in public, not case studies.

1

Free audit

I look at your page, your past ads, and your tracking, then send you a short video walkthrough. No charge, no obligation.

2

Plan

You get a written strategy — audiences, funnel, creative direction, budget split — before any money is spent.

3

Build and launch

Tracking set up, creatives designed, campaigns live. Usually within a week of approval.

4

Report and adjust

You see what each rupee did. We cut what's losing and scale what's working.

I run Meta and Google Ads for businesses across Gujarat — Ahmedabad, Vadodara, Anand, Surat.

I'm early in this career, and I'd rather say that than pretend otherwise. What I bring is that I do this work myself, and I'll show you exactly where your money goes. No account managers, no forwarding your questions to someone else. You message me, I reply.

Most local businesses aren't losing money because Meta doesn't work. They're losing it because nobody set up tracking, nobody wrote for the audience in their own language, and nobody followed up on the enquiries that did come in. That's the part I fix.